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April 2009
Price: $49.99
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Mobile TV: The Cross-Platform Interplay |
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As consumer telecom and entertainment applications continue being adopted indistinctively in fixed-mobile contexts, television is considered "the next killer app" in mobile. Satellite broadcast can complement and expand terrestrial mobile TV by distributing entertainment to transmission towers and directly to handsets, media players and navigation systems outside urban areas. However, the audience-building success stories of free terrestrial services in Japan and Korea point to less emphasis on "the mobility premium", challenging subscription offerings and increasing monetization pressures via advertisement and differentiation. This session will explore the latest experiences and trends and evaluate the way forward for the satellite play in this exciting, yet challenging consumer application.
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