 |
These days, with all the focus on return on investment, smart spending and buying, face-to-face interaction with customers and the like, being able to position yourself among satellite technology leaders has never been more important. The components of positioning – presence at live events, strategic and tactical advertising, thoughtful introduction of new or enhanced products and services, and an intelligent and structured outreach to the trade press and other media, remain constant even as the economy, technology, and markets change.
So it is with the SATELLITE show – for about 30 years we’ve put together an annual conference and exhibition which each and every year has grown in stature and relevance. And we couldn’t have done it without you!
Share with me this passage from a new and fascinating book about the evolution of the world VSAT industry and the growth of an idea from five comrades in Israel, the founders of Gilat, into a global VSAT leader. In “A gun in a battle of knives,” pioneer executive Yoel Gat offers this powerful assessment of the impact of a trade show:
“Companies invest a great deal of thought and preparation on the announcement of a new product. Spacenet indeed chose the right time for an announcement of our joint endeavor: a big communications exhibition in Washington, D.C., on January 28, 1992. Within the space of a couple of days, the company issued a press release, convened a press conference, and introduced the product to the entire world.
“In parallel, PR people pushed the story to as many media outlets as possible. Spacenet invested hundreds of thousands of dollars on the product launch and the interest it generated was enormous. Hundreds of people stopped by their booth . . .”
I’m not proposing that you need to spend hundreds of thousands of dollars – what I am saying is that you have to be where the industry is, you need to move among the global and national and market segment leaders of communications via satellite in their chosen environment, and you must deploy wisely the budget you do have on the legs of the outreach stool – live events, face-to-face meetings, print and e-advertising, PR and media relations, product presentation, the occasional road show.
Inaugurations aren’t the only big events in Washington in January. Since that wonderful 1992 SATELLITE show 17 years ago, the satellite-enabled marketplace has grown by leaps and bounds. We’ve helped lead the way and also managed to move the top global event for our community out from the clutches of deep winter and into – weather permitting, we hope – the warm embrace of late March.
Join us at SATELLITE 2009 – Yoel Gat will be there talking about his new venture and new product when you arrive. And so will thousands of others! Make sure you count yourself among the smart ones . . .
 |
Discover emerging growth areas and new revenue opportunities in the global satellite-enabled communications marketplace.
Thursday, March 26
Middle East and Africa: Long-Term Play?
Moderator: Simon Bull, Senior Consultant, COMSYS
Speakers: Faraj Elemari, CEO, RASCOMSTAR – QAF; Salah Hamza, Head of Engineering, Nilesat; Soheil Mehrabanzad, Assistant Vice President General Manager, MEA, Hughes Network Systems
Latin America: Bridging the Regional Divide
Moderator: Cristovam Nascimento, Senior Partner, UNISAT
Speakers: Yvon Ferrette, President, Tesacom; Mariano Goldschmidt, Commercial Manager, Arsat; Carmen Gonzales-Sanfeliu, Vice President, Latin America & Caribbean, Intelsat; Dolores Martos, Vice President, Sales, Latin America & Caribbean, SES NEW SKIES; Pablo Andres Recalt, Regional Sales & Marketing Director, Telespazio Argentina; Miguel Angel Redondo, Commercial & Services Director, Hispasat; Mauro Wainberg, Marketing & Products Director, Star One S/A
Eastern Europe: New Nexus of Growth
Moderator: Dave Hartshorn, Secretary General, GVF
Speakers: Oleg Vatulin, First deputy of CEO, RuSat LLC; Stefan Kollar, Deputy Director, Intersputnik; Arunas Slekys, Vice President and GM Russia/CIS Business, Hughes; Norbert Willems, CEO, Astra Broadband Services
Asia Pacific: Emergence of the Super Regionals
Moderator: Kristen Kloster, Director of International Programmes, GVF
Speakers: Peter Jackson, President, Asiasat; Sven Rohte, Chief Commercial Officer, Thuraya Satellite Telecommunications Company, PJSC
Register today to reserve your seat at the SATELLITE 2009 Conference!
 |
Last Chance to be Included in On-Site Program Guide!
In less than eight weeks, thousands of C-level executives, engineers, and professionals in communications, technology development, production, and network operations will convene at SATELLITE 2009 for four days of networking, learning, and experiencing the world’s leading-edge technologies on the exhibit hall show floor.
SATELLITE 2009 will feature more than 280 exhibiting companies displaying their solutions to the global satellite-enabled communications marketplace. Navigating an exhibit hall this jam-packed with solutions can be a challenge for even the most prepared buyer. The #1 on-site resource used by attendees to locate the products and services they need to stay ahead in their business is the printed On-Site Program Guide!
As an exhibitor at SATELLITE 2009, your company profile, product categories, business interests, and other important information are included in this key printed guide used on-site and as a year-round reference by thousands of attendees.
If you’ve waited to secure your exhibit space but still want your company information featured in the printed On-Site Program Guide, the deadline for inclusion is February 6! Don’t miss out on this extremely valuable marketing opportunity – contact Michael Cassinelli, Exhibit Sales Manager today at +1 (301) 354-1691 or mcassinelli@accessintel.com to secure your space and guarantee inclusion in the On-Site Program Guide for your company!
 |
SATELLITE 2009 is a networking hotspot for powerful professionals in the global satellite-enabled communications marketplace. You’ll connect with top military officials, C-level executives, broadcasters, as well as engineers working on satellite-enabled networks.
 Washington Space Business Roundtable Flagship Lunch and Silent Auction
11:45 a.m. – 1:15 p.m. Wednesday, March 25
WSBR will hold its heralded Flagship Lunch and Silent Auction during SATELLITE 2009. WSBR is pleased to announce Marine Corps General James E. Cartwright, Vice-Chair of the Joint Chiefs of Staff, as the keynote address. This lunch is a perfect opportunity to bring colleagues and customers to maximize all that you can learn and experience at SATELLITE 2009.
Tickets: $85 Non-member; $65 Member
You may purchase tickets when registering for SATELLITE 2009
 |
For the latest news on exhibiting companies, product launches and the satellite community, visit the SATELLITE 2009 Press Room. Here's a recent headline:
ECHOSTAR DELIVERS TRANSPONDER AND UPLINK CAPACITY FOR VREDES TO SUPPORT EMERGENCY MANAGEMENT AND OIL AND GAS INDUSTRIES
Vredes building one of the most robust and reliable on-demand satellite-based mobile antenna networks
Englewood, CO - Wednesday, January 14th 2009
EchoStar Corporation (NASDAQ: SATS) and its EchoStar Satellite Services division announced today an agreement with Vredes, Inc., to provide satellite services for emergency management and other remote location broadcast demands.
With access to EchoStar’s satellites and state-of-the-art digital broadcast centers, Vredes will provide fully redundant transponder and hub services to support MotoSAT and its EtherSAT™ Service, which offers government and enterprise customers redundant, on-demand broadband internet, voice and video services, especially during national disasters or when working in remote locations. Read More
Read all press releases
 |
 SATELLITE 2009 is a proud participant of the Department of Commerce's International Buyer Program. The International Buyer Program matches buyers with companies currently exporting goods and arranges for delegations to attend SATELLITE 2009 at a discounted rate. Please contact your local U.S. Embassy for more information on attending with an official delegation from your country.
As an international delegate, you will enjoy the following benefits:
- Friendly, local language support
- Free assistance scheduling appointments with SATELLITE exhibitors before and during the show
- Free Matchmaking Service to ensure you meet with the companies who fit your needs
- Access to The Center for Global Commerce, located on the SATELLITE 2009 Exhibit Show Floor
- Free assistance with visa application
- Discounted Conference registration
- Invitation to the Welcome Reception
Click here for more information on the International Buyer Program, to request an official letter of invitation and tips on obtaining a visa.
 |
Eutelsat Links up with Telespazio
Eutelsat signed a contract with Telespazio for capacity at the 13 degrees East Hot Bird video neighborhood, Eutelsat announced Jan. 20. The contract leases two transponders for broadcasting by RAI, Italy's national public broadcaster, until 2020. Currently broadcasting via Hot Bird 8, the RAI channels will transfer to Eutelsat's new Hot Bird 9 satellite when it begins commercial service in February. "Telespazio is ready to pursue a long partnership with RAI and Eutelsat. The company has been in partnership with RAI since the Italian broadcasting entity began offering services via satellite and with Eutelsat since its inception," Giuseppe Veredice, CEO of Telespazio, said in a statement.
PCI Provides Satcom to Afghansitan via Australia
Proactive Communications Inc. (PCI) signed a $2 million contract negotiation with Australian-based operator NewSat to provide a unified communications solution to customers in Afghanistan, PCI announced Jan. 20. The three-year deal will expand PCI's satellite coverage across Southwest Asia and North Africa. PCI said the contract was driven by difficulties in securing satellite bandwidth in these regions, turning to Australia as a solution. PCI expects to be able to offer full voice, video, data and collaboration capabilities in its 2009 first quarter.
GlobeCast Helping BBC with Persian TV
GlobeCast signed a distribution deal with BBC World Service for the launch of a Persian TV channel, the company announced Jan. 16. GlobeCast will be the BBC's distribution partner for the launch of its Farsi-language BBC Persian TV the Telstar 12 and HotBird 6 satellites. Persian TV will be available to IPTV, DTH and cable operators across Europe, the Middle East and North Africa. GlobeCast receives the BBC Persian TV signal direct from the BBC World Service at Bush House in Central London before sending the signal via its international fibre network to two different locations for broadcast. For broadcast across Europe, the Middle East and North Africa, GlobeCast uses capacity on the Telstar 12 satellite at 15 degrees West. The signal is sent by fibre to New York where leading satellite service company Globecomm picks it up and sends it to its Long Island teleport for uplink.
Furuno Enters MVSAT Market with Help from Eutelsat, SpeedCast
Eutelsat Communications and SpeedCast signed a commercial agreement with maritime equipment supplier Furuno to provide auto beam switching Ku-band broadband maritime service, satellite capacity and teleport services to support Furuno's SafeComNet service, Furuno announced Jan. 14. SafeComNet provides maritime fleets with communications across major shipping lanes and regions covered by Eutelsat and AsiaSat Ku-band satellites. The service targets operators of merchant shipping and fishing fleets who want to integrate enhanced on-board applications. The satellite-based broadband service also aims to enable secure offshore virtual private networks to be established with land-based offices so a vessel can become a mobile office fully integrated into an overall network.
Compared with 2.4 meter C-band systems, Furuno said Ku-band antennas will reduce equipment costs by more than 50 percent and space occupied on deck by more than 60 percent. Freddie Hansen, managing director of Furuno Denmark, said the push into the MVSAT market was in response to growing demand. "Our partnership allows us to combine hardware offered by Furuno with satellite airtime services for our one-stop-shop solution of all-inclusive satellite-based broadband communications services. Our cooperation with Eutelsat and SpeedCast will help improve the connectivity at sea required by an increasing number of ship-owners worldwide," he said in a statement.
EADS Astrium Acquires SSTL
EADS Astrium completed its acquisition of Surrey Satellites Technology Ltd.(SSTL), EADS CEO Louis Gallois confirmed at a press conference Jan. 13. This follows approval from the European Commission (EC), granted in December, and a decision by the University of Surrey to sell its majority stake of 85 percent in the small satellite manufacturer. SSTL will remain an independent U.K. company with its individual brand and approach to space. "The UK space industry is in a strong position at present," Colin Paynter, Astrium's CEO, said in a statement. "At Astrium we have a healthy order book and we are recruiting engineers, scientists and technicians to build telecommunication and scientific satellites. Acquiring SSTL means we will have a substantial complement to what we can offer customers around the world. SSTL has expertise in small satellites and an innovative approach to developing new markets for space."
IPTV Americas Launches Latin American IPTV Satellite Distribution
IPTV Americas has launched the first IP satellite distribution platform for Latin America via SES New Skies, IPTV Americas announced Jan. 13. IPTV Americas' content will be distributed to the entire Americas on the NSS-806 spacecraft. The services will uplink from the SES New Skies' Washington D.C. Mediaport. This will enable IPTV Americas to offer an end-to-end satellite-delivered IPTV distribution solution to all telecommunications and cable operators head ends in Latin America and the Caribbean. This agreement expands IPTV Americas' fiber-delivery service aimed to equip small and medium size Latin American telecommunications operators with 80 channels of basic pay TV programming.
Advertisement
Register Now for Via Satellite’s latest Webinar - Digital Signage: Pros and Cons During a Credit Crunch, Tuesday, February 17, 1:00 ET
Join Via Satellite and a panel of experts for this new hard hitting webinar and learn what role satellite companies and satellite-based digital signage play in this new landscape. Discover if digital signage becomes more attractive to companies during a credit crunch and if satellite companies will be able to play on traditional satellite strengths such as comprehensive coverage to open up new opportunities. This one-hour webinar will help you and your team discover what new trends are emerging in digital signage and where the opportunities are.
Register Today!
Defense Spending in the Obama Administration
Wednesday February 18, 2009
11:00 a.m. to 12:30 p.m. ET
A webinar presented by Defense Daily
Defense Spending in the Obama Administration is an insider's look into President Obama's defense spending priorities and the outlook for procurement programs and research & development in the next budget year.
For more information visit www.defensedaily.com/webinars/defense_spending
Satellite Industry Directory
90% Updated for 2009! Brought to you by the publishers of Via Satellite, this annual directory is your reference guide to global satellite coverage maps and hundreds of product and operator listings. Click here to get $100 off the cover price when you enter promo code DK5045 during checkout.
|
|
