Chellomedia Seeks Interactive Advertising Boost

Chellomedia, the European-based content division of Liberty Global, is launching a range of interactive advertising solutions for television platforms, including satellite, in the United Kingdom.

The systems are designed to offer advertisers a more efficient means of putting interactive advertising campaigns together, and range in design from entry-level data capture templates through to sophisticated applications including bespoke audio and video.

BSkyB’s platform is among the most advanced interactive advertising campaigns and has proved popular for advertisers when putting interactive campaigns together.