MTG Launches Second African Free TV Channel
[Via Satellite 01-13-2014] Modern Times Group (MTG) has launched its second African free-TV channel under the TV1 brand. The new channel is broadcast to Tanzania where it reaches up to 16 million people out of the country’s population of 48 million.
TV1 follows the launch of Viasat 1 in Ghana in 2008. Viasat 1 Ghana has grown rapidly since launch, and is now the country’s second largest free-TV channel with 24 percent of the commercial share in its target audience group. Four of MTG’s Viasat thematic pay-TV channel brands are also available on networks in Nigeria, Uganda, Kenya, Rwanda, Tanzania and Mozambique. MTG’s production company Modern African Productions (‘MAP’) will also support the launch in Tanzania.