Astro Selects Irdeto to Broadcast World Cup Content on the Web

Malaysian cross-media broadcaster and direct-to-home (DTH) satellite pay-TV operator Astro has selected Irdeto’s content management solution to power the live streaming and on-demand broadband delivery of all 64 FIFA World Cup 2010 matches on the Astro B.yond Player, Irdeto announced June 15. 
    Irdeto will power mobile access to live matches via Astro’s sister company Maxis, offering exclusive streaming of all matches, replays and highlights.
    Irdeto, working as Astro’s content hub, will use Akamai’s HD Network for live streaming in high definition and Microsoft’s Silverlight and PlayReady media players for content protection. Conviva will provide Irdeto with real-time audience monitoring, analytics and reporting and EVS is delivering on-demand broadcast highlights and clip packages.
    “Astro is unique because we’ve had the privilege of starting operations and growing within Malaysia.  We target ‘best in class’ partnerships and strive for integration within our partner roadmaps, leveraging our regional expertise,” Astro CTO Paul Dale said in a statement.