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PRESS RELEASES
SANTA ANA, Calif., May 13 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(Nasdaq: SRSL), the industry leader in surround sound, audio and voice
technologies, announced today that Mainichi Broadcasting System, Inc. (MBS) of
Osaka City, Japan has chosen to use SRS Labs' Circle Surround (CS) encoding
for the variety entertainment telecast of Tsukai! Akashiya Denshidai.
Beginning April 28, 2008 this popular show, which has been broadcast in
monaural sound for the last 18 years, will now be broadcast using SRS Circle
Surround formatted 5.1ch surround. This also marks the first commercial based
One Segment broadcast using SRS Circle Surround. Tsukai! Akashiya Denshidai
airs every Monday at 11:55pm.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
One Segment is a mobile terrestrial digital TV and data broadcasting
service in Japan that delivers content to mobile phones, mobile TVs and car
navigations systems. In addition to airing on One Segment, the series from
MBS will also be broadcast over their analog, digital (12 segment) and CS
(Communication Satellite) Digital broadcasting system in SRS Circle Surround.
An advanced surround encoding format for broadcasters and content
providers, SRS Circle Surround delivers up to six full-bandwidth channels of
surround sound content over any stereo transmission path. Car navigation
systems that feature SRS CS Auto(TM), mobile phones that include the SRS CS
Headphone(TM) feature and TVs connected to an A/V receiver with Circle
Surround II(TM) will receive high-quality 5.1 surround sound during the One
Segment broadcast. Viewers who do not have the appropriate Circle Surround
decoders will enjoy an immersive stereo entertainment experience.
Over the last three years, MBS has used SRS Circle Surround to telecast
live programs, mainly baseball games. They recognize SRS Circle Surround for
its advanced capabilities to encode and decode multichannel content. "After
our experience with SRS Circle Surround on select programs we have decided to
telecast our regular TV program over all TV systems including the One Segment
system using SRS Circle Surround, which only transmits stereo audio," said Mr.
Shuji Ueno, Chief Technical Manager of MBS. "We believe our viewers will enjoy
the fully immersive surround experience of our programs when using the SRS
Circle Surround encoding system."
"We are excited about this opportunity to provide the first commercial
broadcast of SRS Circle Surround over Japan's One Segment system, which is
experiencing tremendous growth," says Allen Gharapetian, Vice President of
Marketing for SRS Labs. "This builds upon the successes we have already
encountered with SRS Circle Surround encoding in Japan's broadcasting system."
Currently, SRS Circle Surround-encoding and decoding system is being used in
over 40 TV and FM stations in Japan.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal
processing for consumer electronics. Beginning with the audio technologies
originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide
patents and is recognized by the industry as the foremost authority in
research and application of human auditory principals. Through partnerships
with leading global CE companies, semiconductor manufacturers and software
partners, SRS audio, surround sound and voice processing technologies have
been included in over one billion electronic products sold worldwide including
HDTVs, mobile phones, portable media devices, PCs and automotive
entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio
processing with nine of the top ten name brand flat panel TVs featuring SRS
technology. Additionally, SRS Labs surround sound solutions provide the
professional broadcast and recording industries with high-performance
production, back-haul, storage, and transmission capability. SRS Labs supports
manufacturers worldwide with offices in the US, China, Europe, Japan, Korea
and Taiwan. For more information, visit http://www.srslabs.com.
Except for historical information contained in this release, statements in
this release, including those by Mr. Gharapetian, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and information
currently available to, management. While the Company believes that its
expectations are based upon reasonable assumptions, there can be no assurances
that the Company's goals and strategy will be realized. Numerous factors,
including risks and uncertainties, may affect the Company's actual results and
may cause results to differ materially from those expressed in forward-looking
statements made by or on behalf of the Company. Some of these factors include
the acceptance of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and release of
technologies by the Company, general business and economic conditions,
especially in Asia, and other factors detailed in the Company's Form 10-K and
other periodic reports filed with the SEC. SRS Labs specifically disclaims
any obligation to update or revise any forward-looking statement whether as a
result of new information, future developments or otherwise.
SRS Labs, Inc. Contact: Press Contact:
Cyndee Pelino, Sr. Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
SOURCE SRS Labs, Inc.
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