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PRESS RELEASES
NEW YORK, April 29 /PRNewswire-FirstCall/ -- The advertising and media
industries are rapidly embracing improved research and measurement
technologies according to a new report released today by television and
interactive media research authority, Myers Publishing, LLC, and underwritten
by Teletrax(R), the global broadcast intelligence company. Teletrax is a
subsidiary of Medialink Worldwide Incorporated (Nasdaq: MDLK).
Twenty senior executives from the media buying, advertising, measurement
and product marketing communities were interviewed for the report, "Great
Expectations: Research Industry Looks Toward a New Era in Media Measurement."
The report finds that the advent of technologies that enable enhanced
accountability, such as digital watermarking, have led a traditionally
resistant media industry to embrace new forms of measurement. Another
important finding is the increased demand for business-to-business solutions
for tracking and maintaining accountability for program and advertising video
content across myriad distribution outlets.
"Generally, executives have always been driven to gather actionable data,
but achieving that precision has caused an inherent struggle within an
industry that lacked the proper tools to gather measurability," said Andy
Nobbs, president of Teletrax. "The basis of Teletrax's business allows the
industry to move towards addressability by providing executives with more
detailed intelligence required to determine return-on-investment."
The rapid evolution of research from a currency for measuring audience
estimates to a tool for forecasting and planning is a radical change that has
a significant impact on the market, the survey says. The Myers/Teletrax report
finds that increasing demands for accountability have caused most media
executives to shift their business objectives to include forward-looking
models and a strategic focus on valuing advertising exposure, tracking content
distribution and gaining insights on audience engagement. Overall, the
industry is focusing more on the impact their advertising and marketing
initiatives have on their bottom line.
The full content of the white paper, "Great Expectations: Research
Industry Looks Toward a New Era in Media Measurement" is available online at
www.teletrax.tv and www.myersreport.com. Highlights of the white paper will be
discussed at the JackMyers Future of Media Breakfast event, "Realities of
Dealing With the Changing Media Marketplace" to be held on April 29, 2008, in
New York. The event, lead sponsored by Teletrax, will include opening remarks
by Teletrax chairman Laurence Moskowitz, a panel discussion moderated by Jack
Myers and feature speakers: Sarah Fay, chief executive officer, Carat and
Isobar U.S.; Dina Kaplan, chief operating officer blipTV; Jack Haber, vice
president advertising and eBusiness, Colgate Palmolive Company; Ablie Hecht,
chief executive officer Worldwide Biggies; and Shane Steele, consultant and
former Coca-Cola head of interactive marketing.
Teletrax offers the only digital video monitoring and content tracking
service that provides vital broadcast intelligence on a global scale to video
providers such as entertainment studios, news organizations, TV syndicators,
and the advertising industry. The company is a joint venture between Royal
Philips Electronics of the Netherlands (NYSE: PHG) and Medialink, with an
underlying technology that is patent protected both by Philips and Digimarc
Corp. (Nasdaq: DMRC).
Teletrax currently maintains a proprietary network of detectors that
monitors the television broadcasts of nearly 1,500 channels from more than 50
nations, including all 210 markets in the United States, representing all
measured U.S. television households. Its international network covers
television stations across Europe, Asia, the Middle East, Australia, South and
Central America, and Canada. Teletrax clients include ABC Television Network,
Associated Press, CBS Television, CBS Television Distribution, Disney-ABC
Domestic Television, Fox Broadcasting Company, NBC News Channel, The NBC
Agency, NBC Universal Domestic Television, Reuters Television, United Nations,
ITN Networks, Euro RSCG 4D DRTV, and Medialink. A number of other companies
are also in active trials with the Teletrax service.
About Teletrax:
Teletrax (www.teletrax.tv) is the world's first global digital video
broadcast intelligence and video asset management service. Teletrax provides
clients with video watermarking services that enable them to precisely track
and monitor where, when and how their content is being aired via cable,
satellite and terrestrially. Clients can easily evaluate, respond to and
manage broadcast information relating to their video content through
Teletrax's Web-based reporting tools. Teletrax yields critical media
intelligence that is of proven value to motion picture studios, news
organizations, network and syndicated TV programmers, brand marketers,
corporate communicators, and advertising and public relations agencies.
Teletrax is headquartered in London, has offices in New York and Hollywood,
and maintains its operations hub in Norwalk, Connecticut.
About Medialink:
Medialink (www.medialink.com) is a global leader in providing unique news
and marketing media strategies and solutions that enable corporations and
organizations to inform and educate their intended audiences with maximum
impact on television, radio, print, and the Internet. The Company offers
creative services and multimedia distribution programs including video and
audio news and short-form programming. Through its majority-owned
subsidiaries, Medialink also provides Teletrax, a global television tracking
and media asset management service to help clients evaluate return on
investment from their programming and advertising efforts. Teletrax is
76%-owned by Medialink and 24%-owned by Royal Philips Electronics. Based in
New York, Medialink has offices in major cities throughout the United States
and an international hub in London.
With the exception of the historical information contained in the release,
the matters described herein contain certain "forward-looking statements" that
are made pursuant to the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements in this release are
not promises or guarantees and are subject to risks and uncertainties that
could cause our actual results to differ materially from those anticipated.
These statements are based on management's current expectations and are
naturally subject to uncertainty and changes in circumstances. We caution you
not to place undue reliance upon any such forward-looking statements, which
speak only as of the date made. Actual results may vary materially from those
expressed or implied by the statements herein. Such statements may relate,
among other things, to our ability to respond to economic changes and improve
operational efficiency, the benefits of our products to be realized by our
customers, or our plans, objectives, and expected financial and operating
results. Forward-looking statements may also include, without limitation, any
statement relating to future events, conditions or circumstances or using
words such as: will, believe, anticipate, expect, could, may, estimate,
project, plan, predict, intend or similar expressions that involve risk or
uncertainty. These risks and uncertainties include, among other things, our
recent history of losses; our ability to achieve or maintain profitability;
potential regulatory action; worldwide economic weakness; geopolitical
conditions and continued threats of terrorism; effectiveness of our cost
reduction programs; the receptiveness of the media to our services; changes in
our marketplace that could limit or reduce the perceived value of our services
to our clients; our ability to develop new services and market acceptance of
such services, such as Mediaseed(R); the volume and importance of breaking
news, which can have the effect of crowding out the content we produce and
deliver to broadcast outlets on behalf of our clients; our ability to develop
new products and services that keep pace with technology; the process of
embedding a Teletrax watermark or the watermark itself rendering client
content unsuitable for broadcast; our ability to develop and maintain
successful relationships with critical vendors; the potential negative effects
of our international operations on the Company; future acquisitions or
divestitures, which may adversely affect our operations and financial results;
the absence of long term contracts with customers and vendors; and increased
competition, which may have an adverse effect on pricing, revenues, gross
margins and our customer base. More detailed information about these risk
factors is set forth in filings by Medialink Worldwide Incorporated with the
Securities and Exchange Commission, including the Company's registration
statement, most recent quarterly report on Form 10-Q, most recent annual
report on Form 10-K and other publicly available information regarding the
Company. Medialink Worldwide Incorporated is under no obligation to (and
expressly disclaims any such obligation to) update or alter its forward-
looking statements whether as a result of new information, future events or
otherwise.
For more information:
Andy Nobbs Maria Di Masi
President PR/Marketing Manager
Teletrax Teletrax
Tel: +44 207 845 7300 Tel: 212-812-7010
anobbs@teletrax.tv mdimasi@teletrax.tv
SOURCE Medialink Worldwide Incorporated
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