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Via Satellite: When do you expect to see HD set-top boxes becoming more affordable? Saada: It depends on your starting point, but for us, costs are already coming down. It will be a continuous process. All of our [set-top boxes] are now HD compatible. In terms of volume, we are seeing significant figures already. We have over 100,000 HD [set-top boxes] already in the market.
Via Satellite: Do you think satellite players will lead the drive for HD take-up in Europe? Saada: Yes, I think satellite players will lead the way. It is in their interest to do so. They are competing with cable, DSL, fiber, etc. It is one of the key competitive advantages of satellite over these platforms. We have to play this card. There are obviously technical issues with HD on DSL today. The key factor behind HD on satellite is that it works all the time, covers 100 percent of territory and you have the technical ability to offer HD as one of a number of advanced services.
Via Satellite: Would you look to acquire telecoms infrastructure like BSkyB?Saada: We are not exploring that possibility. We believe the partnership route is actually a better model for us than going head on with telcos and competing against them in their traditional markets. Moving into the telecoms space could deteriorate our relationships with key customer providers.
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