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FROM THE EDITOR'S DESK
Evaluating the Mobile Consumer Market
 Satellite industry analysts citing the unpredictable nature of the consumer market have been wary of mobile content investments. It is an understandable assessment, considering the hit-or-miss success of consumer-oriented mobile offerings such as in-flight connectivity and land-based mobile TV.
However, recent mobile market research tells a different story — one in which mobile consumers now influence $80 billion in spending, with the SMS and data industry set to generate $27 billion per year over the next few years. Analysys Mason went so far as to warn companies not to halt their mobile content development efforts, estimating that a mobile network operator in a developed market that has a 35 percent market share of subscribers would lose 4 percent of its market share over the following five years if it halted investment in its mobile content propositions.
This report, combined with a recent $37 million financing boost into Row 44's in-flight connectivity service, reveals an interesting confidence boost in the mobile market and should lead to a much more optimistic tone when evaluating the consumer's willingness to spend money on viable solutions.
-Jeffrey Hill
News Editor, Satellite TODAY
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