IPTV To Almost Double Share of Pay-TV Market
IPTV will account for more than 10 percent of the worldwide pay-TV subscriber base by 2015, according to a study released by ABI Research Aug. 17.
If IPTV subscribers account for 11 percent of pay-TV subscriptions in 2015, this would represent an almost 100 percent increase from today, ABI Research said. The firm forecasts that IPTV’s share of the overall pay-TV market will increase from 6 percent in 2010 to 11 percent in 2015.
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Cable still accounts for around 70 percent of pay-TV subscriptions globally. ABI Research also forecasts that overall pay-TV subscriptions are expected to reach 854.5 million in 2015, with a 5.7 percent CAGR from 2010 to 2015.
“Subscriber growth is fastest in IPTV platforms, while cable and satellite platforms have the most stable growth rate,” Jason Blackwell, practice director, digital home at ABI Research, said in a statement.