  
TP aims to boost the number of triple-play subscribers in Poland, and the operator now is able to reach triple the amount of customers thanks to satellite. “Now we can offer multimedia services to a much bigger group of customers, including those who live in the areas where IPTV is not available,” he said. “So far we have been able to reach around 2.5 million households with IPTV. Now with these two technologies (DTH and IPTV), we are able to address around 9 million households.” Many telecoms like TP seem to be opening up to the idea that IP and satellite may benefit more as allies rather than enemies. Lesage said satellite could play an important role in delivering services to customers who live in areas where cable infrastructure is not sufficient. “Satellite allows us to eliminate the problem of limited coverage of our triple-play offer based on IPTV in a relatively short period of time,” he said. “Still, the development of IPTV is crucial for us. We plan to bring IPTV to new locations as well as improve the coverage in the already existing ones. At the same time, we intend to develop our content offer in order to provide all clients — irrespective of the technology they use, the same TV channels and services. In the near future, we are planning to provide video on demand for our DTH customers, since it is now available only for IPTV subscribers.” France Telecom (Orange), a major shareholder in TP, has launched IP-satellite pay-TV services in France. Even though Orange could be seen as a potential model for TP, Lesage said there are major differences between Polish and French markets. “In Poland we have three satellite-TV platforms. The market position of cable operators is stronger in France thanks to a more developed cable infrastructure. Digital terrestrial television has already been launched in France with success, while in Poland only trials have taken place. We definitely share experience and know-how with our partners in France, but I don’t believe that there are solutions which can be easily copied and transferred from one market to another,” he said. Content strategies also are different. Lesage said he was not sure if France Telecom’s launch of its own movie channels would make sense in Poland due to the size of the existing market. “We have succeeded in launching a sports channel in Poland, Orange Sport.” However, TP contends that a triple-play offer with greater coverage makes sense for a regional market that could prove tough to crack. “The pay-TV market in Poland is quite crowded already with penetration reaching 66 percent, and it is still growing,” said Lesage. “The growth, however, is slowing down in terms of volume. We can observe a move towards bundled offers, growing consumption of premium content and also demand for new features and services. Consumers are becoming more active and want to have more influence on what and when they are watching TV.” |
