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Editorial Insight
Acquisitions Alter Look of Show Floor; Companies Hope to Change Industry
Mergers and acquisitions constantly reshape various sectors of the industry as well as the show floor at IBC. Ericsson’s acquisition of Tandberg Television and SES’s takeover of ND SatCom are the most notable booth transitions at the show, but where the companies really want to make their respective marks is by changing the fundamental nature of the business in their sectors. Both deals are far enough along now that the companies no longer can claim they are still integrating or working out the details ... More»
From The Show Floor
Cooney Determined to Grow Ericsson Brand in Satellite, IPTV Markets
Eric Cooney, head of TV solutions at Ericsson, wants to expand the Ericsson brand name into the satellite community. Cooney, the CEO of Tandberg Television when it was acquired by Ericsson in February 2007, has been tasked with developing the IPTV market for Ericsson, but he believes the company also can grow the already large satellite revenue base that Tandberg had developed. “We very clearly want to elevate the Ericsson brand into the traditional Tandberg Television markets, and whether Tandberg Television remains as a brand name is still yet to be determined,” Cooney said. “Our focus is to migrate the perception and the awareness of Ericsson in the context of the television space. DirecTV, for example, are increasingly aware of the Ericsson brand and name.” At IBC 2008, Ericsson unveiled a new IMS integrated IPTV middleware ... More»
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Industry Briefs
Nagravision Secures Commercial DVB-H Services for Alsumaria TV
Nagravision will supply a conditional access system for Iraqi satellite network Alsumaria TV, Nagravision announced. Alsumaria transmits on both Nilesat and Arabsat, and Alsumaria's Mobision mobile TV service is the first ... More»
HBO Central Europe Launches HD Channels on Amos
HBO Central Europe signed a deal with Spacecom to expand HBO’s channel bouquet on the Amos satellites, Spacecom announced. Under the 10-year agreement, HBO initially will launch three new high-definition ... More»
Irdeto, Cisco to Integrate Set-Top Access Solutions
Irdeto has expanded a set-top box license agreement with Cisco Systems, enabling Cisco to integrate Irdeto’s conditional access solution with its set-top boxes ... More»
Microsoft Unveils Targeted Advertising Platform
Microsoft Corp. has unveiled its Mediaroom Advertising Platform, which will allow broadband service providers deploying the Microsoft Mediaroom IPTV software platform to offer targeted, measurable and interactive advertising spots from a single platform, the company ... More»
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Executive Insight
euronews Seeks Multiplatform Strategy
Providing a European focus to news, the popular euronews can be found on pay-TV platforms around the world. However, the rules of the broadcast landscape have changed, raising a number of new challenges for broadcasters. euronews is no exception, and as users seek 24-hour access to news across a range of platforms and devices, the broadcaster is looking at how to adapt to this changing multi-faceting broadcast environment. IBC e-Daily spoke with euronews Managing Director Michael Peters about this effort.
IBC e-Daily: How difficult is it for broadcasters to come up with multi-faceted content delivery strategy?
Peters: First, you need to have the content. Having so many video-on-demand programs is a very strategic thing for us. But today, having the content is not enough. There is a crucial question of branding. You have to exist within these new universes. We know that everybody can access to the same content. To attract people to your content rather than others ... More»
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