VIA SATELLITE: What are the major challenges to remain relevant in this new media environment?
Moyer: I think it is very important to be a channel, even though the world is fragmenting. The reason I say that is, one of the best ways to build a brand is still to be a television network that stands for something. What we are building here at Scripps Networks is a collection of channel brands in the lifestyle space: Food Network, Home and Garden Television (HGTV), the Travel Channel. These are going to be pillars of expertise in terms of lifestyle media, however, television will not necessarily be limited to distribution over cable and satellite or broadcast.
It can found on the Internet and other ways. Plus, you can build your brand off-air through a number of other activities, such as publishing and licensing, so what we see going forward is building brand-centric businesses around the world, which are driven off of our expertise in lifestyle television. I think if you start with TV and move out into other avenues of exposure, you are probably doing it the right way for now.
VIA SATELLITE: Will you look to stream more content online in the future?
Moyer: We are certainly open to where the world takes us, but streaming is not a wonderful outcome for those of us who have been in the television business because there really is not yet a model for monetizing it effectively. It is not something I am rushing to do. I just don’t see a business model today as to why I should put content on the Internet for free.
VIA SATELLITE: With others pushing 3-D, will you introduce 3-D programming into your channels?
Moyer: Scripps Networks International has no immediate plans for 3-D telecasts. We’ll certainly monitor developments but would expect sports, movies and epic documentary formats to lead the charge into this new dimension of television.
VIA SATELLITE: Are you seeing any noticeable growth in advertising as we begin 2010?
Moyer: Advertising trends are hard for us to predict given that we were really not in the market during 2009. Our first experience of advertising sales is occurring right now — and so far, so good.
VIA SATELLITE: How do you see the broadcast landscape changing over the next 12 months?
Moyer: I think we will have launched at least one additional brand into the world. I hope will be operating strongly across the United Kingdom, EMEA and Asia. We will also hopefully be preparing to launch in Latin America. We want to keep adding channels and brands to our international portfolio.
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