Sky Deutschland CEO Sees New Era for Operator

VIA SATELLITE: How will you grow on-demand services?

Williams: At the moment, we offer attractive pay-per-view programming on Sky Select, including a broad range of current films and sports events. We consider video on demand an attractive service with a sustainable effect on customer experience, and, in the future, are striving to expand our range of offerings in this area. 

VIA SATELLITE: Where do you hope to position Sky Deutschland on the German broadcast landscape over the next 12 months?

Williams: Our goal is to position Sky as the leading pay-TV broadcaster in Germany and Austria, with a high level of brand awareness. The first thing we want people to associate Sky with is, very simply, extraordinary TV entertainment in every respect. This is what people ought to expect from us, and this is what Sky will deliver.

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