ESPN Official Outlines International Ambitions

VIA SATELLITE: What are ESPN’s aspirations in Europe?

WOLFF: We already have ESPN Classic and ESPN America in over 40 countries in Europe and in 19 across the Middle East. We have two channels in almost every market. The next step in any given market is to figure out if there is a good business in creating that live local version of that content, and we are engaged in that exercise around Europe on a regular basis. We want to build ESPN’s European presence as we serve sports fans in every market. We think we are making good progress with our digital properties also, whether ESPNSoccernet, ESPNscrum, ESPNCricinfo or Racing-Live.com.

VIA SATELLITE: Can you gain a competitive edge in international markets where there are a lack of HD channels?

WOLFF: You can only launch in HD where the pay-TV provider has the infrastructure to carry it. You need to be very collaborative to find ways to exploit HD. HD is really good for a lot of genres, but it is outstanding for sports.

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