DirecTV, Echostar Focusing On Interactive Offerings

DirecTV and Echostar have nearly 30 million subscribers in the U.S. between them. While they continue to trail established cable competitors in total subscribers, the two satellite operators also must now focus on the growing competitive threat from telcos such as Verizon. To remain competitive in the pay-TV...

• Satellite Operators Looking At Hybrid Strategies
• BSkyB Moving Beyond Satellite Roots In Effort To Extend Brand Name
• DTH CEOs Seek Expansion Beyond Satellite Roots
• Rich Media: Offers Wide Range Of Opportunities
• Satellite TV Providers Put Best Face On Family-Friendly Packages