VIA SATELLITE: How important is HD coverage?
Pelley: We are shooting everything in HD. That is the norm now. There are 12 TV networks. There are only 650 competition hours, but there will be 2,300 hours of HD coverage. I think the real advancement comes with online. We are working with Microsoft for our video player. This will be HD-quality, and we are going to stream every single second of the Games live online. We will stream five of the networks online as well as every single international feed online. There will be between 12 to 14 streams going at once. This is where the Games have really advanced.
VIA SATELLITE: How will you make sure the event is successful from a broadcast and media standpoint?
Pelley: With the integration of the multiple platforms that we have, it is unbelievable. I say, we are not a TV company anymore, we are an integrated media company with non-traditional assets. We are showing the Games in theaters and public venues. We are far more than a television company.. It really is a watershed moment for Canadians. I am convinced these will be the most experienced Games in the history of Canadian television.
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