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BSkyB, Microsoft Xbox Deal Gets Lukewarm Reception from Satellite Analysts

June 3, 2009 | Satellite News | Mark Holmes

[Satellite News 06-03-09] BSkyB’s decision to team up with Microsoft to offer satellite-provided Sky Player TV content through its Xbox 360 gaming consoles in the United Kingdom and Ireland is a “smart way” to enhance the appeal of BskyB’s offering but does not compensate for the...

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