SES Astra Confirms New Channel Launch

[Satellite Today 11-17-08] em24, a digital business and lifestyle channel, has begun broadcasting on SES Astra, the operator said Nov. 15. The channel will broadcast its German language programs free-to-air from Astra’s 19.2 degrees East orbital position.
    em24 is operated by Luxembourg-based EuproMedia. The channel, a mix of information, educational programs and entertainment, also will be made available via live streaming on the Internet.
    “We are very proud that EuproMedia has chosen Astra for the transmission of its new programs, and we look forward to adding another channel to our impressive channel line-up on 19.2 degrees East. The launch of em24 shows that Luxembourg remains an attractive location for media and broadcasters,” Alexander Oudendijk, chief commercial officer of SES Astra, said in a statement.