Foxtel Gets Ready For HD Launch In Australia
[Satellite Today – 6-18-08] Foxtel, the Australian DTH operator, it set to launch its new HD+ service this Sunday, the operator said June 18. Foxtel also said that more than 15,000 Foxtel subscribing homes have already upgraded to Foxtel HD+ and the Foxtel iQ2 set-top-unit. The launch is a high-profile one in Australia and will really bring HD into homes there. Foxtel has around 1.3 million direct subscribers who it can market the service too.
Foxtel is launching a marketing campaign, titled ‘Wonders will never cease’ commencing Sunday, June 22. The ‘Wonders will never cease’ marketing campaign will celebrate the launch of Foxtel HD+ as the next great milestone in Australian television history. The creative concept explores how television has been an exciting and ever-evolving integral part of Australian lives throughout the past 50 years.