Ondas Media Hooks Up with BMW
[Satellite Today 10-14-08] Ondas Media signed a commercial agreement with BMW Group to install satellite radio receivers in its vehicles in Europe, Ondas said Oct. 13.
The deal, which will see the two companies aim to have receivers in BMW vehicles starting in 2012. As part of the agreement, BMW also will include pre-paid subscriptions to the Ondas Media radio service with BMW vehicles sold or leased during the initial term allowing customers to experience the benefits of satellite radio.
“We are now looking at unprecedented numbers of pre-sold, factory-installed satellite radios which will be ready to allow consumers to receive our unique content offering when we launch in 2011,” Dave Krueger, CEO of Ondas Media, said in a statement.