WorldSpace Italia Names Content Director
[12-19-07 – Satellite Today] WorldSpace Satellite Radio has appointed Roberto Zaino, a pioneer of the radio broadcasting industry in Italy, as content director for WorldSpace Italia, the company announced Dec. 18.
Zaino launched Radio Milano International more than 30 years ago and also founded and ran his own media production company, creating numerous projects for both radio and TV.
"I am very excited at the opportunity afforded me by WorldSpace Italia,” Zaino said in a statement. “I look forward to using this great new technology’s vast capacity to offer a wide variety of unique programming to our Italian customers who today yearn for radio that steps outside the traditional mold.”
WorldSpace plans to launch satellite radio services in Italy before the end of 2008.