It has become abundantly clear that something needs to be done to boost Sirius XM Radio’s stock value. Confidence in its ability to boost subscribers is quickly draining, according to several media and economic analysts.
While writing up a summary of the company’s stock woes in a Satellite News feature, I thought of turning to our readers for a remedy. How would you turn things around for Sirius XM? Is it too late? Has the merger sealed its demise? Is there a strategy that you feel hasn’t been explored? These question are asked quite often by executives I meet who are outside of the satellite radio industry.
What if Sirius XM decided to turn its service into an application that could be downloaded to an iPhone or a Google cell phone? You would have to be a subscriber to use the service, of course, and it would give the company a right to challenge companies already providing this service on the iPhone (uXM and uSirius) Wouldn’t these applications give Sirius XM even more mobility than the current portable units? Or am I completely off the mark?