Crossover Hits: How Service Providers Find Profits in New Markets

Date of Event:
March 11th, 2014

Run Time:
16:30 - 17:45

Room Number:
207B

Track:
Ground Service Business Forum




Delivering satellite services is a business of niches, from media & entertainment to maritime, government to enterprise. But as service providers grow, they come across opportunities to bring their expertise, technology and specialized facilities to new kinds of customers. It may be established broadcast service providers seeking profits in enterprise data, or IP data specialists finding ways to meet demand for video distribution. In entering a new market, however, what you don’t know frequently can hurt you quite a bit, as business plans falter on unexpected costs or surprising customer requirements. In this panel session, senior executives from service providers specializing in different niches describe their experience in new market entry and explore how old skills and processes can find new value, as well as face new risks, outside their core markets.

Moderator:
Mike Antonovich

Title:
SVP and GM, Americas


Speaker:
Richard Hadsall

Title:
CTO


Speaker:
Koby Zontag

Title:
Senior Director, Sales and Business Development


Speaker:
Don Gabriel

Title:
General Manager, Sales


Speaker:
Francis Rolland

Title:
CEO




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